Month 2 of the Compass St. Louis brand campaign, from May 18 to June 19, 2026. Display, geofencing, Meta, and Google Search running across St. Louis's highest-income zip codes.
The local outlets earned the most clicks of the whole campaign. When a St. Louis buyer reads local news, Compass is right there.
Top regional placements by ad views:
On KMOV, 12.61% of the people who saw the ad clicked it, and on the Post-Dispatch, 4.45%, both far above the 0.18% national average.
The live dashboard tracks the top 25 websites where ads are appearing. National placements include Fox News (13,415 ad views), The Atlantic (8,928), HuffPost (5,676), The Daily Beast (4,977), CNN (4,225), and NPR (3,851).
Month 2 totals (May 18 to June 19). All channels running simultaneously to keep Compass St. Louis visible across display, social, geofencing, and search.
The real estate category benchmark for Google Search CTR sits around 4.5%. This campaign runs at 22.2%, meaning more than 1 in 5 people who see a Compass St. Louis search ad clicks through to the collection page.
May 18 to June 19, 2026 · Targeting St. Louis residents
| Keyword | Ad Views | Clicks | CTR |
|---|---|---|---|
| Compass Real Estate | 387 | 107 | 27.6% |
| Compass Realty Group | 281 | 110 | 39.1% |
| St. Louis real estate | 234 | 20 | 8.5% |
| Compass Real Estate St. Louis | 79 | 21 | 26.6% |
| Compass realty St. Louis | 78 | 33 | 42.3% |
Branded Compass searches clicked best, a sign people already know the name and are looking for it. "St. Louis real estate" is a broader search that reaches more people earlier on, before they are searching for Compass by name.
Month 2 doubled the creative rotation from 4 to 8 taglines. The four top performers from Month 1 ran alongside four new variations, letting the two sets compete and giving a clear read on which new directions landed.
All 8 taglines ran across standard (600x500) and vertical (600x1200) formats.
Of the four new taglines, "The Best Homes in St. Louis. All at Compass" led with 173 clicks across 18,635 ad views, and "St. Louis Buyers Choose Compass First" followed with 81 clicks. Here is the top Month 2 creative the way a local buyer saw it.
Month 2's top new creative, "The Best Homes in St. Louis. All at Compass," earned 173 clicks across 18,635 ad views from Google Ads. It ran alongside local coverage on the Post-Dispatch, KSDK, and 800+ other publications.
Winners based on total views and clicks across both months, from the Google Ads source.
| Tagline | Format | Clicks | Ad Views | CTR | |
|---|---|---|---|---|---|
 |
The Best of St. Louis | Standard | 358 | 31,176 | 1.15% |
 |
Elevated by the #1 Brokerage | Standard | 212 | 14,060 | 1.51% |
|
The Best Homes in St. Louis. All at Compass (Month 2) | Standard | 173 | 18,635 | 0.93% |
 |
The #1 Brokerage Calls St. Louis Home | Vertical | 166 | 6,678 | 2.49% |
 |
Listed with Compass | Vertical | 119 | 2,785 | 4.27% |
 |
St. Louis Buyers Choose Compass First (Month 2) | Standard | 81 | 6,146 | 1.32% |
Vertical creative beat its standard counterpart on CTR in every matched pairing. "Listed with Compass" ran 4.27% vertical versus 1.82% standard, and "The #1 Brokerage Calls St. Louis Home" ran 2.49% vertical versus 1.73% standard. The standard formats carried the volume; the vertical formats carried the efficiency.
Going into Month 3, the rotation keeps the taglines that earned the most clicks in Months 1 and 2 and pauses the lower performers. Every ad ran well above the national average, so this concentrates the budget on the strongest. Two new taglines join them, both built on what already worked: naming St. Louis as the best, and leaning on Compass as the #1 brokerage.
All campaign data updates in real time. Bookmark the link below to check performance anytime, with per-channel breakdowns, household income data, and the top 25 placements.
View Live Dashboard →Month 1 ran April 17 to May 18, 2026. The full Month 1 report is at stl-month-1-update.workwithhugo.com.
| Channel | Views | Clicks | CTR |
|---|---|---|---|
| Location-Based Display | 38,369 | 590 | 1.54% |
| Consumer Social (Meta) | 25,486 | 613 | 2.40% |
| Geofencing | 18,494 | 25 | 0.14% |
| Agent Social (Meta) | 6,815 | 206 | 3.02% |
| Google Search | 734 | 131 | 17.85% |
| Keyword | Views | Clicks | CTR |
|---|---|---|---|
| Compass Real Estate | 159 | 33 | 20.8% |
| Compass Realty Group | 139 | 46 | 33.1% |
| St. Louis real estate | 115 | 9 | 7.8% |
| Compass realty St. Louis | 51 | 15 | 29.4% |
| Compass Real Estate St. Louis | 20 | 5 | 25.0% |
| St. Louis Post-Dispatch | 1,537 |
| First Alert 4 (Gray TV) | 1,514 |
| bizjournals.com | 1,401 |
| St. Louis News / KSDK | 1,286 |
| ksdk.com | 921 |
| wgntv.com | 215 |
Month 1 only (April 17 to May 18). The winners table above counts both months.
| Creative | Views | Clicks | CTR |
|---|---|---|---|
| The Best of St. Louis | 20,045 | 235 | 1.17% |
| Elevated by the #1 Brokerage | 6,022 | 113 | 1.88% |
| The #1 Brokerage Calls St. Louis Home | 4,035 | 100 | 2.48% |
| Listed with Compass | 1,433 | 61 | 4.26% |